Designing and Marketing Hit Games
How do you make a hit game? Here’s an essay by Tony Downey that comes as close to a recipe for success as I’ve ever seen: Indie Games: Designing to Succeed. READ IT. Following his advice is going to be...
View ArticleFAM Score – Evaluating Ideas for Game Projects
We have a hundred ideas for games but we’re only two full time people here at Focused Apps. So how do we choose what to work on next? What ideas do we spend time prototyping, and which projects do we...
View ArticleiOS Platform Timeline
Our iOS apps industry is so old that I have trouble remembering when it all started – so I made this handy timeline / calendar. Feel free to download an editable copy & insert your own apps release...
View ArticleIs Translating Your iOS Game Cost Effective?
Is it cost effective to translate your iOS game from english to other languages? For us the answer has been a clear yes. For example, here is a graph showing our downloads and revenues in Japan for a...
View ArticlePitch Perfect – great guide to getting app reviews.
Pitch Perfect is a fantastic new book that explains how app developers can up their PR game when pitching apps to bloggers and review sites. It’s packed full of advice, case studies, and mistakes to...
View ArticleLaunching Hit Tennis 3 into the Charts
We just launched our new game Hit Tennis 3 into the iOS free charts, and after just 10 days we achieved: #2 Top free app in the USA (Angry Birds Seasons as Apple’s free game of the week was #1). Top...
View ArticlePromoting Hit Tennis 3 on iPad with Chartboost
In July we launched our game Hit Tennis 3 into the iPhone charts with a hugely successful cross promotion campaign. This November we did it again for our iPad launch (as a universal game Hit Tennis...
View ArticleResults of Translating Hit Tennis 3
Apple has been emailing developers encouraging us to localize our apps, suggesting we ‘get started’ with a list of 13 languages. Coincidentally we just translated our iOS game Hit Tennis 3 to 14...
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